Desk Arrest
Utilizing unique printing formats to help an eco-conscious fashion line say F*CK YOU to the 9-to-5.
Art-Direction
Photography
Book-making
I developed GLITCH magazine’s Desk Arrest campaign, showcasing OMNES’s Winter 2024 eco-conscious office wear line. This photo campaign reimagines the modern workplace as a Y2K-inspired prison, blending sharp tailoring with surreal, office-themed imagery to critique the soul-crushing monotony of 9-to-5 culture.
The campaign captures models trapped in office props juxtaposed with OMNES’s bold, sustainable designs. These visuals embrace GLITCH’s signature edgy, anti-establishment tone, resonating with a Gen Z audience that rejects rigid societal norms.
To present the spread, I designed handmade binders and notebooks that extended the office narrative beyond the imagery. Using office-style production techniques, I printed elements on sticky notes and manila paper, transforming everyday workplace materials into part of the Desk Arrest concept.
I also screen-printed pieces like the covers and time cards, reinforcing the hands-on, institutional feel.
Styled after police reports, these tactile elements created a cohesive, immersive presentation that amplified the campaign’s rebellious take on modern office wear.
I spent a lot of time in the printing room troubleshooting. This involved making adjustments, reprinting, and retesting to ensure the quality met expectations. I also created prototypes of the binder and notebook covers to double-check and refine my measurements. This careful and iterative process ensured the final designs were both accurate and polished.
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noah.woodring@gmail.com
510.842.5480
